HOW TO DO SOCIAL MEDIA MARKETING FOR BRANDS The idea of companies needing a social media marketing technique isn't new. Online media marketing has become an essential part of various companies and businesses on every platform and channel. However, social media is no longer just a tiny part of your overall marketing plan in today's world. It's the primary outcome of your campaign efforts, your brand, and, most importantly, your social strategy. Social media has entirely dominated business platforms. Some research shows that three of the top five pages on which global audiences watch video are social channels. The most crucial part is that you have to keep creating content;